PRIVACY POLICY

The W. Willow Candle Company respects the privacy of our customers and the users of our website and has instituted the policies and practices described below to ensure that your personal information is handled in a responsible manner. Our online privacy policy describes the types of personal information we may collect from you when you visit our website, how we use this information, and when we share it with third parties or our affiliated brands. The information on this website and our privacy policy are subject to change from time to time. Any material changes to our privacy policy and practices will be reflected on this page so that you can be aware of what information we collect and how we are using and/or disclosing it. By using our website, you consent to the collection and use of this information by the W. Willow Candle Company. Our policy was last updated on January 2, 2024.

WHAT INFORMATION DOES THE W. WILLOW CANDLE COMPANY COLLECT? 

The W. Willow Candle Company collects data that you provide on www.wwillowcandlecompany.com by visiting our website or through transactions, email registrations, sweepstakes, contests, or online memberships, or through phone, and mail that you submit.The W. Willow Candle Company may collect and store two types of information: “personal information” and “automatic information.”

Personal information tells us who you are such as your name, gender, billing address, shipping address, email address, telephone number, date of birth or age, any personal preferences you choose to provide, transaction details such as style, size, price, discount, date, store, your credit card number and expiration date used for transactions, and an assigned password to protect your privacy.

Automatic information is information that we may collect automatically whenever you interact with this website such as your IP address, the type of computer you use, the web browser you use, and the web page that linked you to our site. An IP address is a number assigned to your computer when you connect to the Internet. Each time you visit this site, our web server may automatically recognize and collect this information. Automatic information also includes “cookies” and “web beacons”.

A “cookie” is a small text file that is sent to your browser from a web server and stored on your computer’s hard drive. Among other things, cookies provide a means for us to keep track of your online patterns and preferences. By understanding which areas of the site you visit, cookies allow us to present information, products and services that are of personal interest and make our website more efficient. Some of the ways we may use cookies include enabling your log-in, identifying your shopping carts, tracking where you travel on our websites and what you look at and purchase, and for marketing testing and product recommendations.

Most browsers are initially set up to accept cookies but allow you to change your browser so that it will not automatically accept cookies. Various browsers have different ways to inform you when a cookie has been sent to you, limit the kinds of cookies that can be placed on your computer and let you delete cookies. Please refer to your browser instructions or help screen to learn more about these functions. Additionally, if you have a Flash player installed on your computer, flash cookies may be stored. Flash cookies are different from browser cookies and the cookie management tools provided by your browser will not necessarily remove Flash cookies. The latest versions of many browsers let you control or delete Flash cookies through the browser’s settings. If you use an older version of one of these browsers, upgrade to the most recent version, and set it to update automatically. However, if you delete or remove cookies, it is possible that some portions of the site may not function as intended.

“Web beacons”, also known as clear GIFs or single-pixel GIFs, or similar technologies are small image files that we may place on web pages and within web-based email newsletters that we send. Working in conjunction with cookies, web beacons allow us to accurately count the number of unique users who have visited a specific page and the number of times those pages are displayed. We can also use web beacons to let us know how many people opened a web-based email newsletter or message.

We may associate automatic information with your personal information. In the event of such association, such automatic information will be considered personal information.

HOW DOES THE W. WILLOW CANDLE COMPANY USE THIS INFORMATION?

The W. Willow Candle Company uses this information to confirm and process sales transactions or to contact you with questions or communications about your order, or to respond to your customer service inquiries.

The W. Willow Candle Company also uses this information to enhance and personalize your shopping experience online, to communicate with you for marketing and promotional purposes including via targeted postal pieces, phone messages, or personalized emails, and to improve the effectiveness of our websites and business activities. You may indicate your contact preferences regarding promotional communications either directly to us online or by phone.

HOW DOES THE W. WILLOW CANDLE COMPANY PROTECT YOUR INFORMATION?

Unfortunately, no data transmission over the Internet can be unconditionally guaranteed to be secure. Therefore, any information you transmit to us is sent at your own risk.

However, when you place an order online, we use encryption technology, such as Secure Socket Layer Technology (“SSL”), to protect your personal information during data transport. SSL encrypts your order information, including your name, address, and credit card number, before it is transmitted to us to avoid the decoding of your information by anyone other than the W. Willow Candle Company.

DOES THE W. WILLOW CANDLE COMPANY DISCLOSE YOUR INFORMATION TO OTHERS?

No, the W. Willow Candle Company does not sell, rent or trade with third parties any personal information you provide to us online, nor do we share such information with third parties. We may disclose personal information about you to third parties who provide services to us and who agree to maintain the confidentiality of such information in accordance with this privacy policy and use the information only in connection with the services they provide. These third parties may provide a variety of services to us including, without limitation, hosting our website, assisting us in fulfilling your transactions and customer service inquiries, managing and updating your customer information record in our database, deploying our emails and promotional offers to you, or fulfilling your request to unsubscribe from our email. We also use third party vendors to assist us in better understanding how people use our site, including measuring the effectiveness of our advertising. We and our vendors may place cookies and web beacons on your computer to collect information such as the IP addresses of our visitors’ computers, the state and zip code from which our visitors come, which search engine referred you, how you navigated around our site, what you browsed and purchased and what traffic is driven by banner ads and e-mails. We do not authorize those third parties to make any other use of your information except on an aggregate, non-personal basis (in other words, the information will not be identified with you).

We may use and/or disclose to others information about your demographics and use of our website in a manner that does not reveal your identity. We may match information collected from you at our website with information obtained collected from other sources or third parties.

From time to time, we may partner with a co-sponsor to conduct a contest, sweepstakes or other promotional event. In those situations, each of the participating web sites may collect or receive personal information from you and will have the right to use your personal information in accordance with their own policies.

We may disclose personal information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other users of our website, or anyone else who could be harmed by such activities.

We may also disclose personal information when we reasonably believe that the law requires it. We might sell or buy subsidiaries, or business units. In such transactions, personally identifiable information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing privacy policy. Also, in the unlikely event that assets of Harlem Candle Co. are sold, personal information may be one of the transferred assets.

CAN I UNSUBSCRIBE?

Yes. the W. Willow Candle Company honors requests to unsubscribe from receipt of emails, not only for promotional emails that the W. Willow Candle Company sends, but also for emails about the W. Willow Candle Company that we permit other companies to send to their own list of subscribers. Please note that you may continue to receive emails from the W. Willow Candle Company until such requests become effective.

DOES WWILLOWCANDLECOMPANY.COM HAVE LINKS TO OTHER WEB SITES?

While you are using this website, you may be linked or directed to other third party sites outside of the website that are beyond our control. Each of these third parties may have a privacy policy different from ours. For example, you might click on a link or banner ad that will take you off the website. These links and banners may take you to sites of advertisers, sponsors and co-branding partners. Please review the privacy policies of these sites. We are not responsible for any actions or policies of such third parties.